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About Us

Welcome to our site! Y.F.T. by ammaraza is created by the mom of Y.F.T. - that is, Yaqub F. Taveras - who wanted a special Eid outfit for her son that would make the holiday even more special to him . Traditional styles in the usual online sites and local stores were outdated, plain or simply uncomfortable! Deciding to update the boys kaftan/tunic styles, Ammara sewed a simple kaftan using blue lightweight shirting fabric with a coordinating striped collar and cuffs. Not only did a two-year old Yaqub love it, there was an enthusiastic response from other moms, dads and boys! With each of Yaqub’s unique Eid outfits over several Eids, the positive feedback on the styles grew, along with requests to purchase the styles.

 

So, it became apparent it was time to share this vision with more people! Ammara started working on launching the brand in the summer of 2016. Named after the original inspiration, Y.F.T. is for the energetic and imaginative little man. A blend of graphic prints and classic shirt elements styled with a contemporary fit, Y.F.T. finally gives boy’s traditional wear a fresh look.

 

Y.F.T. is designed in New York City, by Ammara Zaman. With a B.A. in Business Management and design knowledge from classes at FIT and Parsons in NYC, creating Y.F.T. was a natural next step to doing something that is at once meaningful and beautiful.

 

BE sure to follow YFT on Instagram and Facebook

Follow Ammara on Instagram

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